The Pure Harvest Smart Farms – Adi Site is where the Pure Harvest story began. Spread across an area of .67 hectares, the farm focuses on producing world-class strawberries.

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It is also UAE's first high-tech, commercial-scale greenhouse, capable of year-round tomato production. To facilitate this, a proprietary semi-closed climate controlled growing system has been purpose-built, to maintain optimal indoor climate conditions in a resource-efficient, sustainable manner.