TASTE LIKE THEY SHOULD™
greens
We grow tasty and crunchy greens

tomatoes
We grow over 20 varieties of tasty tomatoes

Berries
We grow sweet and juicy berries
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Selections
We partner with trusted farms to bring you more high-quality produce

Sauces
Premium ingredients. Naturally authentic flavors.

Preserves
Picked. Perfected. Preserved.

The right choice, the right taste
There are several reasons why
should be your preferred choice.

Exceptional Taste
Careful selection of seeds, plenty of sunlight, the right temperature and humidity make our produce Taste Like They Should™

Locally Grown
Our produce is typically grown less than 100 kms from where you live, so it always tastes better, stays fresher and leaves a smaller carbon footprint.

Naturally Protected
Our plants are protected by beneficial insects. This helps keep our produce safe from harmful insects and naturally fresh from our farm to your table.

Sustainably Farmed
Using fewer resources, we reach efficiency levels that are 10 times better than traditional field farming.

Unrivalled Variety
We have over 20 varieties of tomatoes, leafy greens and berries of all shapes, sizes and tastes - and available all year round too.

Attractively Priced
Tasty, fresh and top-quality produce, available at lower prices than imported varieties – that’s value-for-money!
Find
in a store near you
Where to buyOur Top Selling Products
Our Awards

#7 Most Innovative Company, EMEA

Product of the Year Award – Tomato Sauces Category

Sheikh Khalifa Excellence Award (SKEA)

Superior Taste Award – International Taste Institute

Product of the Year Award - Fresh Produce Category

MENA's Most Funded Startup 2022

LinkedIn Top 10 Startups in the UAE, 2022 and Fast Company Sustainability Award
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‘Ground-Breaking Deal of the Year’ award at the Bonds, Loans & Sukuk Middle East Awards

‘Smart Agriculture Technology Innovation’ Award by Frost & Sullivan
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'Best GCC and MENA Start-up' Award

‘Time Out’ Dubai Restaurant Awards

‘SME of the Year’ by Gulf Business

Start-Up Business of the Year at the Gulf Capital SME Awards
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